Case study (in redaction)
Fostering sustainable transportation
Designed and presented a new feature for SNCF Connect mobile app during summer school hackathon.
Role & Tasks
Product Designer: UX Analysis, Audit, UX Design & UI Design
Timeline & Status
3 weeks (2024)
Hackathon project: Top #3
Team
4 Product Design Students: Maxime Chassard, Lucas Thiesset, Maxime Madouni, & me
Project summary
CONTEXT
What problem are we trying to solve?
SNCF Connect came with a broad problem to introduce teams to the hackathon.
INITIAL RESEARCH
Turns out that the frenchies are not that green!
Cars are the dominant means of transport in France, deeply embedded in daily mobility habits.
74%
of French people use their car to commute to work
54%
of trips under 20 km are made by a single driver
Cars remains largely preferred to reach train station over other means of transport.
Prefer
Possible but not preferred
Not possible
No opinion
Source: The French and train usage – Harris Interactive (2023)
Transport represents ~25% of the average carbon footprint in France—more than food and housing.
Source: CITEPA & ABC study (2022–2023), supported by ADEME and conducted with OpinionWay
PROBLEM → HYPOTHESIS
From problem to hypothesis statement.
Following discovery research, we narrowed down the problem to...
Then came the ideas...
To project hypothesis
Our solution made simple.
This project is in redaction.
Contact me if interested.
Thank you for your interest!
Back to projects
Case study (in redaction)
Fostering sustainable transportation
Designed and presented a new feature for SNCF Connect mobile app during summer school hackathon.
Role & Tasks
Product Designer: UX Analysis, Audit, UX Design & UI Design
Timeline & Status
3 weeks (2024)
Hackathon project: Top #3
Team
4 Product Design Students: Maxime Chassard, Lucas Thiesset, Maxime Madouni, & me
Project summary
CONTEXT
What problem are we trying to solve?
SNCF Connect came with a broad problem to introduce teams to the hackathon.
INITIAL RESEARCH
Turns out that the frenchies are not that green!
Cars are the dominant means of transport in France, deeply embedded in daily mobility habits.
74%
of French people use their car to commute to work
54%
of trips under 20 km are made by a single driver
Cars remains largely preferred to reach train station over other means of transport.
Prefer
Possible but not preferred
Not possible
No opinion
Source: The French and train usage – Harris Interactive (2023)
Transport represents ~25% of the average carbon footprint in France—more than food and housing.
Source: CITEPA & ABC study (2022–2023), supported by ADEME and conducted with OpinionWay
PROBLEM → HYPOTHESIS
From problem to hypothesis statement.
Following discovery research, we narrowed down the problem to...
Then came the ideas...
To project hypothesis
Our solution made simple.
This project is in redaction.
Contact me if interested.
Thank you for your interest!
Back to projects
Case study (in redaction)
Fostering sustainable transportation
Designed and presented a new feature for SNCF Connect mobile app during summer school hackathon.
Role & Tasks
Product Designer: UX Analysis, Audit, UX Design & UI Design
Timeline & Status
3 weeks (2024)
Hackathon project: Top #3
Team
4 Product Design Students: Maxime Chassard, Lucas Thiesset, Maxime Madouni, & me
Project summary
CONTEXT
What problem are we trying to solve?
SNCF Connect came with a broad problem to introduce teams to the hackathon.
INITIAL RESEARCH
Turns out that the frenchies are not that green!
Cars are the dominant means of transport in France, deeply embedded in daily mobility habits.
74%
of French people use their car to commute to work
54%
of trips under 20 km are made by a single driver
Cars remains preferred to reach train station over other means of transport.
Prefer
Possible but not preferred
Not possible
No opinion
Source: The French and train usage – Harris Interactive (2023)
Transport represents a quarter of average french citizen carbon footprint, more than food and housing.
Source: CITEPA & ABC study (2022–2023), supported by ADEME and conducted with OpinionWay
PROBLEM → HYPOTHESIS
From problem to hypothesis statement.
Following discovery research, we narrowed down the problem to...
Then came the ideas...
To project hypothesis
Our solution made simple.
This project is in redaction.
Contact me if interested.
Thank you for your interest!
Back to projects